Communicate with Purpose
Inspire with Impact
About Enrich
Enrich is the specialized dedicated training arm of TRACCS, the largest independent and homegrown communications network in the MENA region.
Rooted in the belief that effective communications is the driving force behind organizational success, Enrich empowers individuals and entities to master the art of communications, transforming capability into influence and strategy into measurable impact.
As governments, corporates, and institutions increasingly embrace communications as a catalyst for growth, Enrich serves as a holistic platform where leadership teams and professionals can develop the skills they need to excel.
Why Enrich
Legacy
Built on TRACCS' 27+ years of communications industry leadership in the MENA region.
Experience
750+ individuals and entities trained across the region.
Diverse Training Solutions
Signature training courses as well as bespoke training solutions that empower brands to communicate with clarity, empathy, impact, and authenticity.
Expertise
Highly experienced, award-winning communications experts and training specialists with local, regional and international proficiency.
Trilingual Offering
Training courses are offered in Arabic, English, and French, and are designed based on the needs of the entity.
Flexible Delivery
All courses are delivered live, in-person, online or hybrid.
Impact-Driven
Transformative training experiences that empower leaders and entities to communicate with purpose through hands-on, real-world programs that build confidence, and lasting impact.
Globally Recognized
CIPR-approved Media Training and Public Speaking courses offered among other tailor-made communications training courses.
Personalized Assessment
Customized Individual/Group Reports with clear assessments and actionable insights to ensure communications readiness.
Signature Courses
Foundational courses to ensure communications readiness and competitiveness
Media Training
Bedrock course for corporate and government spokespeople, CEOs, senior managers, and communications professionals who need to engage with the media.
Public Speaking
Targeted towards public speakers to equip them with the foundational techniques necessary to confidently address an audience and effectively communicate messages, thereby actively promoting their entity and bolstering their reputation as effective leaders.
Crisis Communications
Essential courses on crisis communications tailored for spokespeople, communications heads, and specialists, providing the tools and insights needed to anticipate, prepare for, and respond effectively to emergencies and reputational risks.
Thinking Strategically
An in-depth look at what it means to think strategically in a professional role, exploring one's core mindset to understand, embrace, and diligently follow the process to achieve organizational success.
Customer Experience
A course focused on enhancing customer interactions by equipping participants with the mindset, skills, and communication tools needed to deliver positive experiences and represent the entity at its best.
Guiding with Impact
This course equips tour guides with key communication skills to engage confidently and professionally with diverse visitors. Participants will enhance verbal and non-verbal communication skills to create memorable and meaningful visitor experiences.
Bespoke Courses
Tailor-made courses to cultivate and harness communications excellence
Recognizing that each entity faces unique challenges, Enrich offers fully bespoke training programs tailored to align with specific goals, delivering meaningful learning experiences with real impact.
Our tailored approach includes:
Comprehensive
needs assessment
Industry-specific case
studies and simulations
Tailored content development aligned to individual
preferences and business goals
Dynamic and interactive
workshop formats
Personalized reporting with
actionable development roadmaps
Every bespoke course is meticulously crafted to deliver high-impact learning that directly supports business strategy, leadership development, and organizational transformation.
Contact us
Start your journey towards communications success with us!